Sport For Change – Project Udaan is a programme positively impacting over 2,800 children and youth through physical education and sports development across 26 educational institutions in Kota and Baran, Rajasthan.
Chambal Fertilisers and Chemicals Limited and its CSR arm, K. K. Birla Memorial Society, are deeply committed to sustainability, responsible business practices and the holistic development of society.
The organisation believes in balancing economic prosperity, social development and environmental integrity. It also holds a strong belief in the power of sport and sports culture to uplift young people and communities.
Through its collaboration with Sportz Village Foundation, CFCL supports Project Udaan, one of India’s Sport For Change initiatives. The project focuses on promoting sports and physical education among children in rural India while creating pathways for sporting excellence.
To foster the development of a healthy and active lifestyle among children in rural areas through access to quality sports and physical education.
To identify and support talented student-athletes by creating opportunities to showcase their potential at grassroots and competitive levels.
Project Udaan is implemented in the Kota and Baran districts of Rajasthan.
The project introduced EduSports, a comprehensive sports education curriculum by Sportz Village Foundation, across CFCL-supported schools and educational institutions.
The curriculum forms the foundation of the initiative by providing children with fundamental knowledge of different sports and physical activities.
The Sports and Physical Education Programme covered:
EduSports is a structured sports and physical education programme designed to integrate well into the core education process of schools.
Project Udaan established Sports Development Centres that serve as platforms to nurture and develop young sporting talent.
The programme supports nationally recognised sports, Paralympic disciplines and Olympic disciplines, helping talented student-athletes access guidance and training through their sporting journey.
The Sports Development Centres included:
Each centre conducted 21 sessions under the PathwayZ Sports Excellence Programme.
Project Udaan organised inter-school and intra-school sports events in Kabaddi, Kho-Kho, Athletics and Volleyball. These events gave children a platform to showcase their talent while developing essential life and leadership skills.
Ten student-athletes between the ages of 12 and 18 from Project Udaan’s Sports Development Centres in Kota were selected for Kabaddi trials at the Sports Authority of India in Jaipur.
The programme also conducted a special marathon for partner schools, educational institutions and local communities in Gadepan, Kota.
Project Udaan impacts over 2,800 children by providing access to quality sports education and training pathways towards sporting excellence.
Children have been exposed to a holistic development model that supports physical health while encouraging teamwork, discipline and self-confidence.
The Sports Development Centres have enabled the identification and nurturing of talent across different sports disciplines, contributing to a wider pool of young sports talent in India.
By incorporating Paralympic sports, the initiative promotes inclusivity and provides opportunities for differently-abled children to participate and excel in sports.
Inter-school and intra-school events and competitions have provided children with opportunities to compete at different levels, fostering healthy competition and promoting the spirit of sportsmanship.
CFCL’s involvement in sports and physical education has strengthened community engagement, as parents, teachers and local communities witness the positive impact of these activities on children’s development.
“It brings me immense joy to witness the rapid surge in children’s participation, a result of our collaboration with Sportz Village Foundation. This initiative has truly ignited a spark in the children and communities where we work. Over the next three years, I envision nurturing 50 children into state-level athletes and 10 of them to be competing at the national level.”
— Vikas Bhatia, CSR Head, Chambal Fertilisers and Chemicals Ltd.
“The past few months have been life-altering. I have found my passion in Kho-Kho and now aspire to compete nationally within three years. My heartfelt thanks to Sportz Village Foundation and Chambal Fertilisers and Chemicals Limited for their unwavering support.”
— Deeksha, Student-Athlete and Project Udaan Beneficiary
“With the guidance from the best trainers, national and international sporting platforms no longer feel distant. Beyond sports, I am also determined and confident to secure a good job.”
— Dheeraj, Student-Athlete and Project Udaan Beneficiary
“All the sports activities conducted under Project Udaan for MGGS Palaitha have been successful. The continuous efforts by the team are certainly helping children improve their skills and techniques in their respective sports.”
— Bhanumati Sharma, Principal, MGGS Palaitha, Kota
“Structured sports and physical education sessions have been very useful for children. Sports and physical activities attract and make children active, while helping them learn things easily. Essential life skills like leadership and decision making are also instilled through the holistic approach of this program.”
— Hemlata Soni, Principal, GSSS Motikuan
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